• Pathway Lighting Announces New Vice President of Sales and Marketing

    08/03/2017 01:43 pm

    Pathway Lighting is proud to announce Kenton Baker as the company's Vice President of Sales and Marketing. Kent has been working in the engineering department as our Technical Service Manager since January 2014. In this role, he worked on technical application and warranty solutions with Pathway's reps, distributors, contractors and engineers across the country.

    Kent comes to Pathway Lighting with more than 30 years of sales and marketing experience. He learned lighting and control sales, and specification work with both Sylvania and GE. After receiving an MBA from University of Rhode Island, Kent held the following positions:
    • Product Manager, National Accounts Manager, and Channel Marketing Manager - Square D Company
    • Director, Sales and Marketing Projects Division - Thomas & Betts
    • Eastern Region Sales Manager - Philips Lighting Electronics
     
    Kent will be responsible for sales team leadership, channel development and will be contributing to the development and implementation of Pathway's marketing and business strategies.
     
    Executive VP/COO Larry DeFrancesco stated, "We are very excited to welcome Kent to his new role with Pathway Lighting. Kent's experience in managing sales teams, creating customer incentive programs and generating revenue is core to the strategic direction of Pathway. He will be focused on improving communication with and support of the sales team by coordinating and implementing a unified approach to sales and marketing."
     
    Pathway Lighting plans to expand our share in the market with innovative new products, customer-focused marketing programs and sales strategy implementation. Kent will continue to support Pathway's commitment to customer service as he did in his previous role.
     
    Please join me in congratulating Kent on his new position.